The American Medical Association on Tuesday called for a ban on advertising prescription drugs and medical devices directly to consumers, saying the ads drive patients to demand expensive treatments over less costly ones that are also effective. The influential doctors’ group said the new policy reflects physicians’ concerns that marketing spending on a proliferation of advertising is helping to drive up drug prices. “Direct-to-consumer advertising also inflates demand for new and more expensive drugs, even when those drugs may not be appropriate,” AMA Board Chair-elect Patrice Harris said in a statement.
See more here:
U.S. doctor group calls for ban on drug advertising to consumers