By Alastair Sharp TORONTO (Reuters) – A small Canadian company has raised $10 million to take on Nike Inc , Under Armour Inc and others with a sensor-rich sports bra its chief executive says is more useful than a smart watch and more comfortable than a heart rate monitor. Montreal-based OMsignal hopes the funding round, led by Relay Ventures, will help it turn two years of development and a waiting list of 10,000 women into solid online sales for the bra, which uses silver-based fabric to read biometric signals including heart and breath rate and went on sale on Monday.
Read the rest here:
Canadian smart sport bra maker gets $10 million to take on fitness giants
