Global ad spend strengthens on U.S. demand: Zenith

Spending on global advertising will grow by a better-than-expected 4.4 percent this year, led by the United States, a leading forecaster said on Monday. Zenith, owned by France's Publicis , raised its global growth forecast for this year from the 4.1 percent it predicted in June, despite the uncertainty sparked by Britain's vote to leave the European Union. The advertising agency also raised its global forecasts for 2017 and 2018, to 4.5 percent and 4.6 percent respectively, from earlier forecasts of 4.3 percent and 4.4 percent.